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Brand identity, naming, tagline, and website for a non-profit colorectal cancer organization.
Bluem, a non-profit organization, was born out of a desire to provide colorectal cancer patients access to a community that educates, connects, and empowers them from the moment of diagnosis.
Bluem’s unique logotype illustrates movement, signaling growth and transformation; the flipped colon cancer ribbon creates a bouquet of blooming flowers, capturing a sense of optimism. Each petal symbolizes the three pillars of Bluems’ mission of empowerment, community support, and education. The visual expression is engaging and has a positive tone.