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LGS Specialty Sales, Ltd., a produce importer, aimed to introduce its latest, “Clementines,” a unique citrus product imported from Spain to the American consumer. They needed this new product to stand apart from the known brands American consumers buy. The branding challenge was to name the product and give it a signature tagline, a unique visual identity, and consumer-friendly packaging.
The name “Darling Clementines” resonates with familiarity, and that familiarity gave the Clementines instant consumer recognition. The tagline—Nature’s Sweet Temptations—speaks to its uniqueness.
The package design is bold and inviting, using warm blue and vibrant orange—making it visually striking and easily recognizable in grocery stores. Darling Clementines has become one of consumers’ most popular clementine brands. LGS has become one of the leading importers of Clementines to the U.S.