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Created the brand identity for the Dr. Lawrence W. Long Resource Center, a non-profit community resource center formally the “Union Community Hospital,” named after its founder, Dr. Lawrence W. Long—who, from 1954 to 1975, headed the only hospital that provided medical service to the black community of Union, SC.
The new logo combines two ‘l’s into an abstract heart, representing not only Lawrence Long but also a powerful symbol connecting the historical legacy of service to the community—now providing counseling, literacy, and employment services meant to empower and uplift those in the Union community.
Lawrence W. Long Branding