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Brand identity for a non-profit community resource center formally the “Union Community Hospital,” named after its founder, Dr. Lawrence W. Long—who, from 1954 to 1975, headed the only hospital that provided medical service to the black community of Union, SC.
The new logo combines two ‘l’s into an abstract heart, representing Dr. Lawrence Long, and it is a powerful symbol that connects the historical legacy of the Resource Center and its continued commitment to service: providing counseling, literacy, and employment services meant to empower and uplift those in the Union community.