1
2
3
Brand identity and social media engagement campaign for a health-related data gathering initiative.
The logo embodies the partnership between those who provide their medical information and the researchers who turn that data into discovery. The three dots symbolize data.
The social media campaign makes an emotional connection with research participants. The messaging line, “I share because I care,” speaks to the care for the health-wellness of others. The dots frame the messaging, and the tagline, Taking Data to Discovery, clearly articulates the brand’s purpose.