1
2
3
4
5
6
7
Serving members in Bergen, Passaic, Essex, and Union Counties, North Jersey Federal Credit Union needed to refresh its logo mark dating back to 1936.
The logo was refreshed and modernized. Updated its size and shape, partnered it with a distinctive typeface, giving the logo a strong, unique personality, and introduced a new color palette of bold blues, green, and black with tones of gray.
The rebranding included credit cards and internal/external marketing communications (advertising, display ads, brochures, direct mail, social media ads, stationery, and web banner ads).