Branding by Design

Switch Doctor

Branding, Web

Created the brand identity and package design for Switch Doctor, a limited-release, unique, 100% all-natural ginger-infused hydration drink founded by an independent beverage entrepreneur.

The “Switch Doctor” icon represents the mixologist creating the distinctive flavors: Citrus Punch, Blueberry Pomegranate, and Cherry Supernova. The package design reflects the colors of the fruits used to create each drink.