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Created the brand identity and package design for Switch Doctor, a limited-release, unique, 100% all-natural ginger-infused hydration drink founded by an independent beverage entrepreneur.
The “Switch Doctor” icon represents the mixologist creating the distinctive flavors: Citrus Punch, Blueberry Pomegranate, and Cherry Supernova. The package design reflects the colors of the fruits used to create each drink.
I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate.
So I incorporated the meandering patterns of our highways into the fragmented design.