Branding by Design

World Bank Group

Print

2030 Water Resources Group, a World Bank Group division, aims to close the global water demand and supply gap through multi-stakeholder partnerships. When asked to design the 10th Anniversary issue of their annual report, the goal was clear: the cover design should make a strong visual impact and the interior clean and modern, showcasing their program’s achievements in multiple countries over the past ten years.

The report’s design used striking photos, graphic icons representing projects, full-page country profile infographics, and unique map timelines to help tell the stories of how WRG met water challenges and achieved success over the past ten years.