Bluem, a non-profit organization, was born out of a desire to provide colorectal cancer patients access to a community that educates, connects, and empowers them from the moment of diagnosis.
Bluem’s unique brand symbol illustrates movement, signaling growth and transformation; the flipped colon cancer ribbon creates a bouquet of blooming flowers, capturing a sense of optimism.
The three petals of the new identity symbolize the three pillars of Bluems’ mission of empowerment, community support, and education. The visual expression is engaging and has a positive tone.