Art direction and branding for North Jersey Federal Credit Union.
North Jersey Federal Credit Union, serving members in Bergen, Passaic, Essex, and Union counties, needed to refresh its logo mark, dating back to 1936.
The logo was refreshed and modernized. Updated its size and shape, partnered it with a distinctive typeface, giving the logo a strong, unique personality, and introduced a new color palette of bold blues, green, and black with tones of gray.
The new logo mark and imagery style help define the brand as relatable, community-centric, trusted, and established.