Branding/Package Design
Brand identity and packaging design for a health-centric beverage start-up.
Looking to differentiate the brand from other health drinks, the brand identity created is irreverent, spirited, and atypical of other health drink brands. The “Switch Doctor” mixologist mixing the drink’s healthy ingredients gives the brand a unique personality.
The social media ads pair a bold sans-serif typeface with a minimal yet vivid color palette.
The visual style reflects energy and playfulness.
The brand challenge was to create something unique and visually striking.