Packaging design for Peruvian Chocolatier, Death by Xoko.
Branding and packaging design for Darling Clementines, a unique citrus product imported from Spain. The branding challenge was to name the product and give it a signature tagline, a distinctive visual identity, and consumer-friendly packaging.
The name “Darling Clementines” resonates with familiarity, and that familiarity gave the Clementines instant consumer recognition. The tagline—Nature’s Sweet Temptations—speaks to its uniqueness.
The package design is bold and inviting, using warm blue and vibrant orange—making it visually striking and easily recognizable in grocery stores.