Brand identity for a non-profit community resource center formally the “Union Community Hospital,” named after its founder, Dr. Lawrence W. Long—who, from 1954 to 1975, headed the only hospital that provided medical service to the black community of Union, SC.
Successfully rebranded community resource center formally the “Union Community Hospital,” named after its founder, Dr. Lawrence W. Long—who, from 1954 to 1975, headed the only hospital that provided medical care to the black community of Union, SC.
The logo mark, created using Lawrence Long’s initials, forms a heart symbol, symbolizing the connection between the resource center’s past as a former hospital and its continuing commitment to care for those in the community.
The new identity mark communicates warmth and connection; placed on various touchpoints, it helped broaden awareness of LWLRC's services.
The social media campaign aimed to deliver messages reflecting the brand’s mission to provide counseling, literacy, and employment services meant to empower and support community members.